[vc_row][vc_column][vc_column_text]Are you tax compliant while making online payments towards Advertisement cost for your entity?
Read to understand more about Equalization levy applicable on online payments
What is Equalization Levy (EL)
Equalization levy is a direct tax that required the service receipt to withhold tax while making payment to service recipient who do not have a Permanent Establishment in India and hence not liable to tax in India
When is it Applicable
EL is applicable to
- Payments made to a non-resident who does not have tax base in India and
- Annual payment to such single non-resident in a financial years exceeds Rs. 100,000. Once it exceeds Rs. 100,000 levy should be made on the full payment that was made during the year and
- Payment is made towards online advertisement or digital advertising space
Rate at which EL is to be deducted
EL shall be at 6% of the gross consideration made. The computation is a little tricky in the sense that it is computed on the assumption that whatever is actually paid to the service provided is paid after EL has been deducted
For example if payment to LinkedIn in a year comes to Rs. 500,000, it is assumed that the payment of Rs. 500,000 is after deducting the EL. EL on the transaction shall therefore be
| Gross Amount | 500,000*100/94 | 531,914.89 |
| EL @ 6% | 531,914.89*6% | 31,914.89 |
| Payment made to LinkedIn | 5,00,000.00 |
Remittance of Tax and Filing of return
EL involves payment of tax to government and filing of return
Payment of tax is similar to TDS provision, where tax shall be paid before 7th of the succeeding month and in respect of March, payment shall be made by April 30th
The return or the EL statement should be filed before 30th of June following the Financial Year. The form for filing is Form 1
Consequences of non-compliance
- Non-payment / delay in payment – interest @1% for every month or part of the month on the Levy outstanding
- The payment made to the service provider shall not be allowed as an expenditure while computing Income under PGBP
- Penalty for non-deduction – Penalty equal to the levy failed to be deducted
- Penalty for non-deposit to Govt – Penalty of Rs. 1000 per day subject to maximum of levy to be deposited
- Penalty for non-filing of return – Rs 100 per day during the period of non-filing
Author: CA. Anu Jose, FCA
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